Fitness OTT · Movement Education · Italy

From fitness classes to a real platform

A complete movement education OTT for the Italian fitness community — Training Series, Masterclasses, Tutorials, and Coaching — built end-to-end on Streamit infrastructure.

  • Training Series
  • Masterclasses
  • 200+ Classes
  • Personal Watchlist
  • Community
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Mattexp had already built one of Italy’s most respected movement education brands.

Thousands of students. A deep library of calisthenics, handstands, yoga, and mobility. A global community built on trust.

But their content lived everywhere. YouTube. External tools. Email links. Scattered across platforms they didn’t control.

They needed one home for everything — a platform built for their content, their community, and their future.

The Problem

Fitness education platforms don't fail because of content quality.

They fail because the experience doesn't match the expertise. Because students can't track their progress, find the right program, or move through a learning journey without getting lost.

  • Scattered Content
Content across platforms confuses users and breaks learning continuity.
  • No Learning Structure
Lack of structured programs leaves users unsure where to start or progress.
  • No Monetisation Control
Disconnected payments & platforms reduce control over subscriptions and revenue.
  • Weak Community System
Community exists, but lacks integrated tools for coaching and engagement.
Unified Platform

Mattexp didn't need another tool.

They needed one platform that holds the curriculum, the community, and the business together.

What We Built

A complete fitness education platform — not just a video library

200+ classes, two subscription tiers, a personal watchlist system, onboarding calls, and a curriculum architecture that turns visitors into long-term members.

Programs Structure

Structured programs with seasons guiding users through clear progression.

Masterclasses

Long-form workshops structured and gated within subscription tiers.

Progress Tracking

Users build plans, track sessions, and continue learning with progress tools.

Subscriptions

Two-tier plans with monthly, annual billing managed fully within platform.

Content Library

Integrated onboarding ensures users start with clear direction and guidance.

Onboarding Flow

Integrated onboarding and coaching ensures users start with clear direction.

200+

Classes available

2

Subscription tiers

13+

International coaches

00

External platform dependency

Platform Ownership

They don’t rent their platform. They own it.

Their curriculum

All programs and content hosted on Mattexp’s own infrastructure.

Their community

Member data, progress, and relationships owned directly by Mattexp.

Their business

Platform scales with new content, coaches, and subscription models.

Most fitness platforms don't break at launch.

They break when the library grows past 50 classes and students can't find what they need — when the experience stops feeling like a curriculum and starts feeling like a warehouse.

Mattexp Prime was built with structure from day one.

Limited Slots

If you want a streaming app, look elsewhere. If you want a streaming business
— let’s talk.

Get Started
Talk to us

But act fast. There’s a waiting list. We’re only taking on 2 new clients per month.

Common Questions

Let’s clear a few things before you decide.

These are the questions almost every serious founder asks before committing to a long-term platform build.

Are you a product company or a service company?

We’re a systems partner. Our products are the foundation, but our real value is in how we design, customize, and scale them around your business goals. You’re not buying a script. You’re building a platform with a team that has done it before.
That’s exactly why we exist. You don’t need to understand servers, CDNs, or architectures. You’ll work directly with people who translate technical choices into business impact and long-term consequences.
Yes. You own everything—code, data, infrastructure, and IP. No lock-ins. No black boxes. No dependency traps.
Clones help you launch. They don’t help you grow, adapt, or survive scale. We design platforms that can evolve, integrate AI, add new business models, and handle real-world traffic—not just demos.
We’ll tell you honestly. If it’s too early, we won’t push you. The first conversation is about clarity, not closing a deal.
Because we think in roadmaps, not just releases. In years, not weeks. In ownership, not shortcuts. And we’re willing to put our fees behind that confidence.